5 Ideas For Customizing Your Next Business Event

With careful planning and a healthy dose of creativity nearly every detail at your event can become a customized reflection of your brand.

From the event fliers, email invites, welcome signage, all the way to the food, beverages, and swag bags, every interaction with event attendees is an opportunity to promote your brand and your business.

Take a look at 5 of the hottest trends currently generating buzz in the event planning industry.

1. Young-At-Heart Entertainment

For an event experience your attendees will be talking about until next years, consider providing entertainment that encourages even the stodgiest of adults to let their hair down and act like a kid again.

Kid zone amusements at adult events have become all the rage in the UK and Asia. Entertainment rental companies now offer a wide range of adult-sized inflatables like obstacle courses, and sumo wrestler suits, in addition to the classic bounce houses.

Goliath-sized versions of the classic board or card games are another fun riff on this theme.

2. CatchBox Throwable Microphone

The CatchBox Throwable Microphone is precisely that, a microphone created to be thrown to and hopefully caught by each successive speaker in a large gathering where participants may not be able to be heard otherwise.

There is something about the beautiful game of catch in that loosens up even the most serious of meetings.

3. Thoughtful & Practical Take-Home Items

Take-home gifts or swag are an expected an often under-appreciated part of every event. This is one area where a little extra thought and creativity can pay-off in a big way. The keys here are thoughtfulness and practicality.

Take the time and effort to analyze your attendee list and brainstorm what kinds of items they might find useful in their day to day lives. Since take-home swag items will, of course, feature your branding and logo the more frequently recipients use them, the more brand exposure it will generate for you.

Carefully consider your attendee’s lifestyles and aim for swag that is universally useful, durable, and offers the most significant opportunity for different brand exposure.

For a great example of loot that checks off all of these boxes check out the options for the branded can, and sunglass from us imprints custom sunglasses.

4. Virtual and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) are always crowd pleasers. The complementary technologies have been seen at conferences as immersive “hands-on” product training (Bosch & RapidDeco) and as an entertaining and educational immersive virtual tour experience (Budweiser).

Event planners are also turning to hologram AR to facilitate VIP speakers that may not have otherwise been able to attend.

5. Event Fliers & Invites

Whether you choose to distribute printed fliers, send out email invites, or create an event website, it is essential to keep in mind that this will be your guest’s the right first impression of your event and will set the level of interest long before attendees have had their first glimpse of your exquisitely planned event.

You will, of course, want to match the theme of your invites with the idea of your game. It is equally important that your company brand shines through loud and clear.

Browse through the stationary and branding ideas from Kristy Dickerson for an excellent example of unifying brand and theme for maximum effect.

Try a few of the ideas here to get started, or use them to inspire something all your own.

3 important qualities of good outdoor sports gear

When taking part in sports and other outdoor activities, it’s always a good idea to do so using the right gear as this will have a tremendous impact on the kind of experience you will have. This article is meant to give you some guidance on what to look out for when purchasing sports gear for your outdoor activities.

Here are 3 important qualities of good outdoor sports gear.

The equipment should help improve your performance

Whether you are buying shoes to take a run around the block or take part in a 10k, the equipment should be able to improve your performance. This means it should be comfortable, absorb more pressure, and put less strain on your body thereby enabling you perform better. Just keep in mind that improving your performance doesn’t mean giving you abilities you don’t already have.

The equipment should provide protection

Outdoor sports are usually physically intensive in addition to the fact that you are exposed to a number of external elements that can cause you harm. Good equipment should therefore be able to provide you some form of protection against all these thus reducing your chances of getting injured. Always ensure you consult someone experienced before you buy any protective gear.

The equipment should be well fitting

When buying sporting gear for outdoor sports, caution must be taken to ensure that the gear you are using fits you perfectly. Gear that is either too small or too large is likely to expose you to potential injuries. It’s therefore critical for you to have equipment that fits you perfectly.

It’s always a good idea to consult an expert before you purchase any type of outdoor sports gear so that you don’t make any costly mistakes. Different gear will be recommended for different types of sports across different terrains therefore it’s important for you to get it right.

This is why you need to do more outdoor sports

Sports and outdoor activities are very good for people of all ages because they bring with them many tremendous benefits that positively impact various aspects of life from health, to social to financial. Every individual, young or old is therefore encouraged to adopt an active lifestyle as this will greatly benefit them in the long run.

In this article, we are going to share with you a couple of reasons why you need to do more outdoor sports.

1 The health benefits are tremendous

Multiple studies on the physical body have revealed that the more physically active a person is, the less susceptible they will be to illnesses. One of the best ways to stay physically active is through taking up outdoor sports. You not only get to have a fun experience but also get to drastically reduce your trips to the doctor.

2 It helps brighten your moods

When you are frequently engaged in outdoor sports, your mind will always be at its most relaxed state and this ensures that you are always in a good mood. You will realize that your spirits will always be high and this has really good benefits to other aspects of your life such as your professional and social life therefore making you more productive.

3 It helps you socialize more

One of the many benefits of outdoor sporting activities is that a number of them involve team participation and this therefore gives you an opportunity to socialize more thereby expanding your social circles. This gives you an opportunity to make more friends who can add positive value to your personal and professional life.

It’s therefore a good idea to embrace an active lifestyle through taking part in more outdoor sports as this has amazing long term benefits. As you engage in these activities, be sure to do so using the right gear as this will not only enhance your experience but also protect you from injuries.

These are the best 3 outdoor sports for kids

It’s always a good thing to raise your kids to have an active lifestyle as this ensures that they grow up healthy and free from some of the common lifestyle diseases that we are seeing becoming all too common such as obesity, diabetes, cancers and so on. Physical activities have proven to boost the healthy development of kids.

One of the best ways to ensure your kids have an active lifestyle is encouraging them to take up outdoor sports. These are the best 3 outdoor sports for kids.

Playing soccer

Soccer is a great sport that is played all over the globe. Not only is it a fun activity but it also has a number of physical health benefits to kids as they continue to go through their various stages of development. Some of these health benefits include good muscular strength, better cardiovascular endurance, better flexibility, balance, and good coordination. Be sure to sign your kid to the little league.

Playing baseball or softball

Baseball and softball are very popular sports in the United States and are gradually getting popularity in other parts of the world. This is a very good sport for a kid who is in their development stage because it helps them gain good physical strength, balance as well as really good hand-eye coordination.


A bicycle can be a very good toy for your kids because it’s not only a fun thing to do but also provides a really good opportunity to get a much needed workout for your kids. Kids who cycle regularly have the benefits of good physical strength especially their legs, better coordination and balance, and great cardiovascular fitness.

It’s a good idea to ensure that your kids have the right gear as they take part in the above outdoor activities because the right gear not only enhances their experience but also protects them from injuries.